at the Havana Club on 30 May 2020, at 11.30 a.m.


We continue our series „Talk in the tent“. For that purpose we invited interesting people to talk about important issues of Africa.



SATURDAY, 30.05.2020, 11:30 am, Havana Club

Firstly, Sara Nuru will present her book "Roots", which ranked in the Top 20 of the Spiegel bestseller list. Searching for her roots led Sara several times to Ethiopia, the home country of her parents. Through many conversations with the local women, Sara finally found the courage to free herself from the expectations of others. "Today I know that I don't have to wait for confirmation from outside, but that I can only give myself the license to be who I want to be - no one else." In her book, from which she will read, she has also dealt with the topic of development work. In her view, if changes shall be sustainable, it is important that "the people you help have to participate and learn to help themselves at some point - this is the only way to achieve sustainable development in the country".


Together with her sister Sali, she founded 2017 the food start-up “nuruCoffee” and her own association “nuruWomen”. She will present both initiatives. “nuruCoffee” sells fair trade organic coffee from Ethiopia, the country of origin of coffee. To support the project, “nuruCoffee” will be available at all coffee stands of the International Africa Festival this year.


With the association “nuruWomen”, Sara and Sali try to offer the women a perspective, to strengthen their self-esteem and to give them the possibility to build up an independent and self-determined existence. With microcredits and training the sisters support Ethiopian women in realizing their different business ideas so that they can secure an income for themselves and their whole family.


Sara Nuru was born in Bavaria in 1989 and won the 1st place at “Germany`s Next Topmodel” in 2009. Today, Sara is a successful model, travelling throughout Germany as a speaker and has been an Ambassador for "Menschen für Menschen" for years. In addition, the German Federal Ministry for Economic Cooperation and Development (BMZ) has appointed the Erding-born model as Ambassador for Fair Trade in 2018.